Serenity Caldwell joining Apple (again)

Well, this is a surprise – but a nice one. Serenity is one of my absolute favourite writers/podcasters/wizards in the Apple blogosphere, so I’m thrilled to hear of her joining Apple’s comms team. She’s always been extremely enthusiastic, but very willing to criticise Apple when necessary, without finding a need to needlessly twist the knife in order to achieve cheap, easily attainable laughs – unlike some prominent folk on the Apple beat.

With her fantastically memorable multimedia reviews of the Apple Pencil (in 2015, I believe) and the equally impressive review of 2018’s sixth generation, base iPad, it’s easy to see why Apple would snap her up. I’ll very much miss her work as a civvie.

Very best of luck, ‘Ren!