Absolutely loving these new iPad ads collected over at appleinsider.com For me, they encapsulate how great the iPad is for certain tasks, in a way that neither the iPhone or even the smallest, most adorable MacBook can achieve – and I say that as an owner and huge fan of a 2017 12-inch MacBook, the device which is easily my most used computer in terms of sheer time spent.
But despite my love and constant use of the 12-incher (ahem), if I were only able to have one of my core trio of computing devices (Phone, tablet, laptop) be an Apple product, I would chose the iPad every single time, for the very reasons that the above TV spots summarise so effectively. The iPad might not be a master of every possible scenario, but I find it to be the most versatile, in terms of its capacity to occupy such a wide spectrum of possible use cases, from reading a book, getting nostalgic over old photos – to increasingly complex and varied ‘work’ – whatever we want to define as constituting work.
I’m delighted that iPad sales have picked up since the introduction of the base 2017 model, so here’s hoping the surprisingly capable, Pencil-supporting 2018 release continues the trend when we see the upcoming quarterly sales results.
Prominent Haptic 